Our Brand Story

DeBelle : Empowering Beauty 1 shade at a time

DeBelle Cosmetix - Natural cosmetics brand in india

About Us 

Welcome to the world of DeBelle, where beauty meets sophistication, and confidence reigns supreme. DeBelle isn't just a brand; it's a journey towards self-discovery, empowerment, and embracing your unique essence.

DeBelle Cosmetix is a brand that strives to provide the highest quality cosmetic products infused with natural extracts to our customers. Come experience and explore beauty that revitalizes you while being aesthetically pleasing and complete!

 

The Philosophy Behind Our Brand

DeBelle is more than just a beauty brand; it's a celebration of individuality and self-expression. Our mission is to inspire and empower individuals to embrace their inner beauty, unapologetically. With a range of premium skincare, haircare, and cosmetic products, DeBelle is committed to delivering excellence and innovation in every bottle and jar.

We believe that simply looking good is not enough. Quality Matters! The ingredients that go into our offerings matter. A cosmetic product must not only bring out beauty in an individual visually, it must also rejuvenate, revitalise, and heal.

  • Nature's Finest Ingredients: At DeBelle, we believe in harnessing the power of nature to create products that not only enhance beauty but also nourish and revitalize from within. Each of our formulations is crafted with the finest natural ingredients, carefully selected for their effectiveness and purity.
  • Innovation and Quality: Our dedicated team of experts is driven by a passion for innovation and quality. From advanced skincare solutions to trendsetting cosmetic formulations, every product undergoes rigorous testing and refinement to ensure unparalleled performance and safety.

  • Versatile Range: Whether you're looking for radiant skincare essentials, vibrant haircare solutions, or statement-making cosmetics, DeBelle has something for everyone. Our versatile range caters to diverse skin tones, hair types, and beauty preferences, empowering you to express yourself freely and confidently.

DeBelle Cosmetix - Natural cosmetics brand in india

Our Promise:

At DeBelle, we believe that beauty is not defined by standards but by self-love and acceptance. That's why we're committed to promoting inclusivity, sustainability, and ethical practices in everything we do. With DeBelle, you're not just enhancing your beauty; you're making a conscious choice to support a brand that cares for you and the planet.

About Our Founder

I'm Ashwini Shriyan, the founder of DeBelle, and I'm thrilled to share the story of our brand with you.
From a young age, I've been enamored by the beauty of the world, from the colors of nature to the depths of the human soul. This passion led me on a journey to explore beauty in all its dimensions—mind, body, and soul. I knew I wanted to channel this passion into something meaningful, something that would make a difference in people's lives.
As a teenager, I found solace and joy in experimenting with nail polish, exploring a spectrum of shades to express my personality. However, like many others, I faced the struggle of brittle, yellowing nails as a consequence. Determined to find a solution, I embarked on a mission to create a nail polish that not only dazzled with color but also nurtured and protected nails.
Teaming up with a French formulator, we poured our hearts and expertise into crafting the perfect formula. The result? The inaugural collection of DeBelle Gel Nail Lacquer, enriched with antioxidant-rich natural seaweed extract—a fusion of beauty and nourishment. With nine shades of bliss, we set out to revolutionize the nail care industry.
What began as a humble collection soon blossomed into a kaleidoscope of color, with over 140 shades to suit every mood, style, and occasion. Each shade tells a story, inviting individuals to express themselves freely and confidently.
Accolades  & recognition 
Ashwini's remarkable contributions have been recognized by esteemed organizations, reaffirming her status as a visionary leader in the entrepreneurial landscape. In 2023, she was honored with the prestigious title of "Entrepreneur of the Year - Startup" by eMERG, powered by MSME, a testament to her pioneering spirit and innovative prowess. Additionally, Ashwini was felicitated by the MVM community with the esteemed Karnataka Rajya Prashasti, further underscoring her profound impact on the entrepreneurial ecosystem.
Empowering Beauty, One Shade at a Time: At DeBelle, our mission goes beyond aesthetics; it's about empowering individuals to embrace their unique beauty and celebrate their journey of self-expression. With each bottle of DeBelle Product, we strive to instill confidence, creativity, and joy.
DeBelle's Commitment to Social Responsibility

Our commitment to social responsibility is woven into the fabric of our brand, driving us to make meaningful contributions to the world around us.

Supporting the Vulnerable: At DeBelle, we recognize the importance of supporting those in need. Every six months, we extend our hands to an orphanage, providing essential supplies such as clothes, funds, and basic food necessities. Our goal is to spread hope, warmth, and kindness to the most vulnerable members of society, ensuring that no one is left behind.

Empowering Women, Empowering Nations:  In 2018, we collaborated towards, the Educate The Girl Child Campaign in partnership with Plan India Foundation. Through this initiative, we have facilitated educational opportunities to girls, empowering them to break barriers, pursue their dreams, and become catalysts for change in their communities.

Women Empowerment at the Core: As an organization, we are proud to be 80% women empowered. We believe in fostering a culture of inclusivity, equality, and empowerment, where every voice is heard, and every individual is valued.

Embracing Sustainability: At DeBelle, we understand the importance of preserving our planet for future generations. That's why we have made a conscious effort to adopt sustainable practices in our packaging, minimizing our environmental footprint and promoting eco-conscious consumption. Additionally, we have ventured into sustainable products, such as our 100% natural shampoo bar, packaged in eco-friendly materials—a testament to our commitment to sustainability and innovation.